ALFONSO GOIRIZ

Head of Finance / FP&A

AI Personality Profile

Contact

+34 610 512 779 alfonso.goiriz@gmail.com linkedin.com/in/alfonsogc

Location

📍 Madrid, Spain

Core Skills

FP&A95%

Finance Ops & Systems90%

Strategy / Product87%

Controlling85%

AI & Automation85%

SQL & Data Modelling80%

Fundraising & M&A70%

Tech Stack

ERPRillet /Quickbooks /NetSuite /Holded

PSPStripe /Adyen

FP&AAbacum /Runway /DataRails /Planful

AI / AutomationClaude Code /n8n

CRMsSalesforce /Attio /Hubspot

AP / ExpensesRamp /Bill /Brex

BILooker /Tableau /PowerBI

HRRippling /Deel /Factorial /Gusto

Languages

SpanishNative

EnglishProficiency

Operating Values

First-principlesSystems thinkingMulti-level reasoningAutomation-firstOwner mindset

Professional Summary

Strategic Head of Finance with a proven track record of scaling finance in high-growth startups from Seed/Series A. Uniquely combines executive financial leadership with hands-on tech skills (SQL, Data Modelling, Systems, Integrations, AI tools). Expert in FP&A, automating financial operations and driving unit economics efficiency.

Core Competencies

Finance

FP&A · Strategy · Unit economics · Controlling · Sales & CS goals · Sales Comp

Tech & Data

SQL · Data Model · ERP Implementation · LLM APIs · Prompt Engineering

Operations

FinOps · RevOps · Processes · Special projects · Intercompany operations

Professional Experience

Fractional Head of Finance

Multiple Startups

Remote • Oct 2024 – Present

•Serving as fractional CFO for startups Reloadly (Miami) and Rauda.ai (Madrid)
•Providing strategic financial leadership, FP&A and operational scaling support

Head of Finance

San Francisco (Remote) / Madrid • Nov 2023 – Oct 2024

•Zena.com: Hired by US venture studio Atomic.vc as Head of Finance/Ops. Secured $9.5M funding before market pivot
•Unencumbered, LLC: Founding member; established company financial foundations
•Personal side project: Built full-stack platform using React, Tailwind CSS and Stripe integration via API leveraging AI tools.

Head of Finance

Returnly (Acquired by Affirm for $300M)

San Francisco (Remote) • Aug 2020 – Nov 2023

•Reporting to the CEO/founder and member of the executive team.
•Led finance for B2B SaaS & transactional business (~$100m GMV; $18M ARR, 130 FTEs). Managed a team of 4 in the US. Top investors: Craft Ventures, SVAngel, Social Capital, TheVentureCity
•US parent company and Spanish subsidiary; intercompany transactions and transfer pricing.
•Built operating plans and unit economics/key metrics.
•Revamped Order-to-Cash (Salesforce/Stripe/QBO) and revenue recognition (US GAAP ASC606)
•Found math logic inconsistency saving $1M annually.
•Sales quotas and CS goals setting; Sales comp scheme design.
•Collaborated with Product for customer-facing feature.
•Key figure in $300M exit.

Head of Finance

Spotahome

Madrid, Spain • Sep 2016 – Apr 2019

•Reporting to the CEO/founder and member of the executive team.
•Scaled revenue from €1M to €10M (3x YoY) and team from 100 to 300 FTEs. Managed and scaled team from 3 to 9.
•Assisted CEO in Series A (€16M) & Series B ($40M) raises with Kleiner Perkins, Seaya Ventures
•Reduced monthly close from 60+ to 20 days; led first external audit
•Implemented new ERP in <6 months; revamped cash reconciliation process.
•Designed an internal product MVP used by ~80 employees.

Deputy Director of Finance

Madrid, Spain • Feb 2015 – Sep 2016

•Reporting to the CFO and one of the founders.
•From 0€ to 300m€ in 5 years without external funding
•Leadership for business and costing analysis: data mining & modeling via SQL and Excel BI.
•Reported actual results and forecasts; analyzed variations and implemented countermeasures.
•Financial reporting including consolidated financial statements (SQL/Excel BI).
•Designed new processes aligning financial needs with logistics & IT.

Early Career

Financial Controller
2013–2014

FP&A Controller
2009–2013

Financial Auditor
2007–2009